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Describe your objectives and the availability of informational content (narrative, photos, logos, etc.).

The vast majority of Facebook users operate Facebook from their mobile device, and vertical and square format videos are more popular than landscape videos in mobile newsfeeds.

According to a 2018 study, 56.3% of top performing Facebook videos were either square or vertical, while only 39.9% were landscape.

A few basic formats:
• 9×16 – Facebook and Instagram Stories and Facebook (Full Portrait)
• 4×5 – Facebook, Instagram, and Twitter
• 2×3 – Facebook
• 1×1 – Facebook, Instagram, and Twitter (Square)

Grand Lake Web Designs (https://GrandLakeWebDesigns.com) has the experience and uses only professional video editing tools to re-purpose your videos from landscape to vertical.

A square format (1×1) aspect ratio is shown here.