8 Reasons for Small Business Website
1. Create a Lasting First Impression
Our Pixel Perfect Website Design program ensures that new visitors and potential customers will be pleased and assured to find a business website that is inviting, engaging, and informative. When contacting leads on the phone or by email you can just leave a well-crafted website address and your contact can visit your website at their leisure. Often, your site will make a better first impression than you will because not all of us are polished salespeople.
2. Another Powerful Sales Tool
Beyond just making basic information (address, phone, hours, etc.) immediately available to your visitors, your business website gives you an additional forum where you can address your customers’ needs and concerns. You can also offer them expanded information and convincing calls-to-action. By personalizing your website, you can offer your customers special deals and limited items, specifically for them.
3. Look Established and Ready for Business
A well-designed, well-produced website can make a start-up business look and perform like a seasoned pro. When your site appears near the top of the search results page, because your copy & images sparkle and your layout & navigation is engaging, you’ll know your website is up to the standards and ready to compete with larger and older sites in your niche.
4. Improve Your Advertising Effectiveness
Placing your website address on all your promotional material will help you gain additional exposure and encourage visitors to first check your site for the information they are seeking. Just by distributing your website address you’ll be expanding your reach and offering more than one promotional avenue to your audience.
5. Easy Access to New Customers
You can have your existing customers refer your site to their friends and relatives using only your web address. Also, random or organic visitors who come to your site via an online search will find you and stay with you if they find what they are looking for. Search engines are powerful tools and search engine optimization tools are an equal opportunity way to be found.
6. Own Your Internet Identity
Your own domain name (www.yourcompany.com) establishes a strong online brand identity. You can also set-up a personalized email address for the company, yourself, and your employees. This serves to build your brand.
7. Mobile-friendly Design
There was a time when small business owners only had access to a website that was best seen on a desktop. If you wanted a mobile website, you’d have to recreate the website in a mobile format or create an app. But now its standard practice to make websites responsive. Responsive websites allow your information to be seen on a desktop, laptop, tablet, or mobile phone. The site will “shrink” intelligently so all your information can be read clearly.
8. Expand Your Market
The Internet allows businesses to break through geographical barriers and become accessible from anywhere in the world. Selling products online has become cheaper and easier for you and your customers.
Bottom line: If you don’t have a website, your company is at a huge disadvantage.
Built with WordPress and Divi
The world-class Divi theme utilizes a modular approach to design so that new capabilities can be added later. Divi allows us to create beautiful responsive mobile-friendly websites that bring results and provide for ease of maintenance.
Using the Divi framework we can design a pixel perfect website that will exceed your unique business requirements:
- Shopping cart & online selling
- Event registration & ticket sales
- Rental bookings
- Email opt-ins
- Video galleries
- and more . . .
WordPress Care Plans
We don’t build websites and move on . . . we are here every day to keep the sites that we developed running in top condition. We do this through our WordPress Care Plans. The Care Plan system checks software update status 24/7, and when an update is needed we update immediately. Every day!
Working with Grand Lakes Web Designs to rebuild and maintain our web-site was an extremely wise decision. Paul Fogg designed a new responsive site that works and looks great. Equally important, he remains responsive to our needs whenever we contact him with a new request. Thanks, Paul!
Gary Cristofaro – Director of Development, Ezra International
Quoted from the Google website . . .
The desktop version of a site might be difficult to view and use on a mobile device. The version that’s not mobile-friendly requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site. Alternatively, the mobile-friendly version is readable and immediately usable.
In the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present.
Mobile is critical to your business and will continue to be so – whether you’re blogging about your favorite sports team, working on the website for your community theater, or selling products to potential clients. Make sure visitors can have a good experience on your site when they’re visiting from their mobile.
Facebook – Not a Website Substitute
Your website is the core to your online presence. Social media (Facebook, Twitter, etc.) are tools to get people to visit your website.
Every person that visits your site will see exactly what you want them to see, and you will be able to virtually guide them through the information that will most likely answer their question and commit them as a new client.
Facebook is a “must have” for attracting website visitors, but it does not, nor can it, replace the functionality of your own pixel perfect website design.
Clients often have questions about website design and the internet but are hesitant to ask questions that they may have, such as, what is WordPress and why is it used. Hopefully, this page will answer some of those questions in a user-friendly way.
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Wordpress – What Is It?
While WordPress started as a blogging tool, it has evolved throughout the years into a powerful website builder and a robust content management system (CMS).
The best part about WordPress is that it’s easy to use and flexible enough to make different types of websites. That’s the main reason why WordPress has grown so much in popularity. According to a recent survey, WordPress powers 32.3% of all websites on the internet.
Due to it’s robust features, many of the top brands use WordPress to power their websites including Time Magazine, Facebook, The New Yorker, Sony, Disney, Target, The New York Times, and more.
Blog – What Is IT?
A blog is a type of website where the content is presented in reverse chronological order (newer content appear first). Blog content is often referred to as entries or “blog posts”.
Blogs are typically run by an individual or a small group of people to present information in a conversational style. However, now there are tons of corporate blogs that produce a lot of informational and thought-leadership style content. Typical blog posts also have a comments section where users can respond to the article.
Today, WordPress is the world’s most popular blogging platform powering over 30% of all websites on the internet.
What is The Difference Between Blog and Website?
Blogs are a type of website. The only real difference between a blog and other types of website is that blogs are regularly updated with new content, which is displayed in reverse chronological order (newer posts first).
Typical websites are static in nature where content is organized in pages, and they are not updated frequently. Whereas a blog is dynamic, and it is usually updated more frequently. Some bloggers publish multiple new articles a day.
Blogs can be part of a larger website. Often businesses have a blog section where they regularly create content to inform and educate their customers.
You can use WordPress to create both, a website and blog, that’s why a lot of business owners use WordPress to build their small business website.
In simple terms, all blogs can be a website or part of a website. However, not all websites can be called blogs.
Website Content – What Does IT Mean?
Web content is the textual, visual, or aural content that is encountered as part of the user experience on websites. It may include—among other things—text, images, sounds, videos, and animations.
Content Management System (CMS) – What Is IT?
A Content Management System (CMS) is an application through which you can easily create and manage dynamic web content.
A CMS separates the different parts of a website (content, design, functionality) and thus allows for easier website management. When using a CMS application, you can easily divide the responsibilities of managing different parts of your website to different people. For example, non-technical people can be responsible for the site’s content, while more technical people can work on the site’s design and functionality.
Most CMS applications have built-in tools which will take care of most tasks for you. This way changing your site’s design or adding a blog, for example, can be done in a matter of minutes.
And the best of all, you don’t need any programming skills in order to use a CMS and create a beautiful website.
HTTPS – What Is IT?
Hypertext transfer protocol secure (HTTPS) is the secure version of HTTP, which is the primary protocol used to send data between a web browser and a website. HTTPS is encrypted in order to increase security of data transfer. This is particularly important when users transmit sensitive data, such as by logging into a bank account, email service, or health insurance provider.
Any website, especially those that require login credentials, should use HTTPS. In modern web browsers such as Chrome, websites that do not use HTTPS are marked differently than those that are. Look for a green padlock in the URL bar to signify the webpage is secure.
Why is HTTPS important? What happens if a website doesn’t have HTTPS?
HTTPS prevents websites from having their information broadcast in a way that’s easily viewed by anyone snooping on the network. When information is sent over regular HTTP, the information is broken into packets of data that can be easily “sniffed” using free software. This makes communication over the an unsecure medium, such as public Wi-Fi, highly vulnerable to interception. In fact, all communications that occur over HTTP occur in plain text, making them highly accessible to anyone with the correct tools, and vulnerable to man-in the-middle attacks.
With HTTPS, traffic is encrypted such that even if the packets are sniffed or otherwise intercepted, they will come across as nonsensical characters
IP Address – What Is IT?
IP (Internet Protocol) Address is an address of your network hardware. It helps in connecting your computer to other devices on your network and all over the world. An IP Address is made up of numbers or characters.
An example of an IP address would be: 506.457.14.512
All devices that are connected to an internet connection have a unique IP address which means there’s a need of billions of IP addresses.
Public IP Address
Your public IP address is the main IP address to which your home or business network is connected. This IP address connects you to the world, and it’s unique for all users.
To find out your public IP address, simply go to SupportAlly site in your browser, and it will display the public IP, and other browser information.
Content Data Network (CDN) – What Is IT?