SOCIAL MEDIA INTEGRATION
Most social media users operate from their mobile devices, and vertical and square format videos are the most popular videos in mobile newsfeeds.
Typical video aspect ratios are:
9×16 – Full vertical, used with Facebook and Instagram Stories, Facebook (Full Portrait), and Pinterest.
4×5 – Used with Facebook, Instagram, and Twitter.
Used with Facebook and Pinterest.
1×1 – Square, used with Facebook, Instagram, Pinterest, and Twitter.