Digital Marketing – Social Media Video
The majority of Facebook users operate Facebook from their mobile devices, and vertical and square format videos are the most popular videos in mobile newsfeeds.
Video Formats
Typical formats include 9×16 (full vertical) used with Facebook and Instagram Stories and Facebook (Full Portrait), 4×5 used with Facebook, Instagram, and Twitter, 2×3 used with Facebook, and 1×1 used with Facebook, Instagram, and Twitter (Square).
Format 9×16 (full vertical).
Facebook Cover Videos
Cover videos include video, images, animations, and audio. The video must be between 20-90 seconds in length.