1. Create a Lasting First Impression
Our Pixel Perfect Website Design program ensures that new visitors and potential customers will be pleased and assured to find a business website that is inviting, engaging, and informative. When contacting leads on the phone or by email you can just leave a well-crafted website address and your contact can visit your website at their leisure. Often, your site will make a better first impression than you will because not all of us are polished salespeople.
2. Another Powerful Sales Tool
Beyond just making basic information (address, phone, hours, etc.) immediately available to your visitors, your business website gives you an additional forum where you can address your customers’ needs and concerns. You can also offer them expanded information and convincing calls-to-action. By personalizing your website, you can offer your customers special deals and limited items, specifically for them.
3. Look Established and Ready for Business
A well-designed, well-produced website can make a start-up business look and perform like a seasoned pro. When your site appears near the top of the search results page, because your copy & images sparkle and your layout & navigation is engaging, you’ll know your website is up to the standards and ready to compete with larger and older sites in your niche.
4. Improve Your Advertising Effectiveness
Placing your website address on all your promotional material will help you gain additional exposure and encourage visitors to first check your site for the information they are seeking. Just by distributing your website address you’ll be expanding your reach and offering more than one promotional avenue to your audience.
5. Easy Access to New Customers
You can have your existing customers refer your site to their friends and relatives using only your web address. Also, random or organic visitors who come to your site via an online search will find you and stay with you if they find what they are looking for. Search engines are powerful tools and search engine optimization tools are an equal opportunity way to be found.
6. Own Your Internet Identity
Your own domain name (www.yourcompany.com) establishes a strong online brand identity. You can also set-up a personalized email address for the company, yourself, and your employees. This serves to build your brand.
7. Mobile-friendly Design
There was a time when small business owners only had access to a website that was best seen on a desktop. If you wanted a mobile website, you’d have to recreate the website in a mobile format or create an app. But now its standard practice to make websites responsive. Responsive websites allow your information to be seen on a desktop, laptop, tablet, or mobile phone. The site will “shrink” intelligently so all your information can be read clearly.
8. Expand Your Market
The Internet allows businesses to break through geographical barriers and become accessible from anywhere in the world. Selling products online has become cheaper and easier for you and your customers.
Bottom line: If you don’t have a website, your company is at a huge disadvantage.